Company Overview: Liberty Mutual is the primary business line of the Liberty Mutual Group, the fourth largest property and casualty insurer in the United States, based on the amount of direct written premiums in 2008. Based in Boston, the parent company, Liberty Mutual Group employs more than 45,000 people in more than 900 locations around the world.
Founded in 1912, Liberty Mutual offers a wide range of insurance products, including personal and commercial automobile insurance, homeowners, workers compensation and commercial multiple peril insurance, as well as a general liability, global specialty, group disability, fire, and surety coverage.
In addition to providing insurance coverage, Liberty Mutual offers financial advice, and takes special pride in various philanthropic activities, including contributing to the United Way, and running the Liberty Mutual Foundation.
Company Website: http://www.libertymutual.com/
Website Overview: The consumer insurance and corporate websites for Liberty Mutual are similar, but not identical. The home page of the insurance site offers a quote engine for auto, home, and life insurance, with the ability to specify condo or renters insurance, or motorcycle insurance.
There are separate tabs with more information on various types of insurance, as well as pages for customer service, and the like. Also on the front page, near the top, is a text menu of deeper sections of the site.
Below the fold, so to speak, are links to featured pages offering information related to Liberty Mutual’s policies and practices, such as their commitment to the No Phone Zone contract, which is designed to raise awareness of the dangers of distracted driving.
Some of the text links redirect the user to the corporate site, but this is relatively seamless. Such links include “investor information” and “about us.”